Watch Party: The Bachelor
ROLE
Executive Producer — Creative Development, Series Director, Production + Post Oversight
The Challenge
Disney’s first original series for Snapchat brought together stakeholders with very different priorities.
ABC wanted to preserve The Bachelor’s romance and fantasy, while Snapchat’s younger audience called for something more conversational, self-aware and native to the way they consumed the franchise.
We needed to create something unmistakably Bachelor that felt made for Snapchat while also giving younger viewers a reason to watch the full episode.
The Approach
Turn the way people already watched The Bachelor into the format itself.
We built a companion series around a group of fans reacting, debating and dissecting the episode together, giving viewers just enough story to join the conversation without replacing the main show.
The Format in Action
REACTION FIRST
The cast commentary carried as much weight as the recap itself
BUILT VERTICALLY
Framing, pacing, and graphics were designed around Snapchat best practices and viewer habits
JUST ENOUGH STORY
We preserved the strongest plot beats and reactions without replacing the full episode
CAST FOR CONTRAST
Comedians brought commentary; Bachelor alumni brought insider perspective
From shoot to Snapchat in five days. Every week.
Thursdays
Film ~5 hours of cast reactions to the newest episode
Fridays
Shape the footage into a 3-5 min cut
Work with design team to add relevant graphics
Send cut out to all stakeholders for notes, including legal, standards and practices, and the president of ABC
Saturdays
Mondays
Gather all notes and make adjustments accordingly
Upload finished episode to Snapchat’s intake platform
Tuesdays
Episode goes live 9AM EST on Snapchat’s main page hours after the linear broadcast episode premieres