About

I’ve always been interested in the same basic question: what makes people care?

Sometimes that means figuring out how to make a decades-old entertainment property feel new again. Sometimes it’s finding the story inside a brand brief, building a new format around a piece of talent, or realizing the best idea probably shouldn’t be a video at all.

My career has bounced around nightlife, radio, pr, television, marketing, entertainment, brands, social, original content and live experiences, which suits me. I like ideas more than mediums. I’m happiest when something is still a little undefined and there’s room to figure out what it could become.

I also really like the part of creative work that happens with other people. I like a room full of smart opinions, giving someone enough direction to run with an idea, getting into the weeds when it actually helps, and watching the work get better because somebody saw something I didn’t.

A lot of the brands and properties I’ve worked with already meant something to people before I got there. That’s probably why I’ve become especially interested in the challenge of making familiar things feel current without sanding off everything that made people love them in the first place.

Outside of work, I’m usually consuming something: the latest true crime doc on Netflix, cookies fresh from the oven, “Conan O’Brien Needs A Friend,” a bloody maria at brunch with friends, whatever TikTok drama pops up in my feed, or my dog Lloyd’s face while he sleeps.

I like good ideas, talented people, strong opinions held loosely, and making things people might actually choose to spend their time with.