I grew up dissecting stories: prestige dramas, CW cliffhangers, the kind of pop culture moments that made you pause your DVR. By middle school, I was writing movie reviews for the school paper between obsessive reads of Entertainment Weekly. I’ve always been interested in what makes content stick and how to make work that earns that kind of attention.

My career’s been a mashup (nightlife, events, radio, PR) before locking into producing on the set of Judge Judy, where I learned the thrill of fast-turn storytelling and wrangling talent without losing the narrative.

Since then, I’ve led creative across streaming, digital, branded, and social, developing series, specials, and marketing content for billion-dollar IP. I’ve collaborated with Disney+, ABC, Hulu, Paramount, Sony, Hilton, Verizon, and Microsoft, not just to “support campaigns” but to script, direct, and showrun content thats built to break through.

I care about one thing: does the work hit? A livestream that doesn’t drag. A vertical video that people actually watch to the end. A promo that does more than fill airtime. That’s my filter for every project, whether it’s a docuseries or a branded activation. If it’s not making someone feel something (or remember it) it’s just noise.